How DC-SIP influences the purchase intention? Analysis of factors affecting perceived quality

This project aims to identify factors affecting quality perceptions of agri-food products by consumers in order to analyse which cues/attributes should be considered regarding the issue of differences in composition of seemingly identical branded food products because they play a relevant role in the construction of perceived quality, and therefore in the purchase intentions and decisions taken by consumers. Despite being a complex topic, the concepts of quality and perceived quality play a relevant role in European consumption dynamics due to the multidimensionality of the characteristics and attributes of each product, in particular, agri-food products. From the point of view of marketing management and consumer behaviour, quality seems to be linked to complex factors related to the satisfaction of consumer preferences that determine the decision to buy or not buy. Consequently, these variables go beyond the intrinsic or technical characteristics of the product.