A Bibliometric Analysis of the Private Label Literature.

This work analyses a dataset of 567 papers (from 1990 to 2017) about private label and store brand, providing a framework of the scientific literature in terms of trends in publications over time, the most productive and most cited authors, and the most relevant scientific journals. Moreover, an analysis of the co-occurrence of the keywords, synthesized in a co-word map, provides a representation of the content of the research about the private label and defines the cognitive structure of the field, involving information about the core topic, the active research fronts and emerging topics. The results show an increasing relevance of the private label literature over time, the main core of research that concerns the determinants and model for private label purchase, and numerous aspects that can be explored in research about the private label.