The aim of the study is to highlight how event planning may play a considerable role in strategies of positioning and systemic increase in the value of territories. This can be achieved through a formal partnership between public institutions and private subjects based on shared goals, a clear hierarchical coordination of the actors-participants, and objective criteria with which to measure the actions performances
Involving Cities Authorities in Event Planning
SANSONE, Marcello;BRUNI, Roberto
2013-01-01
Abstract
The aim of the study is to highlight how event planning may play a considerable role in strategies of positioning and systemic increase in the value of territories. This can be achieved through a formal partnership between public institutions and private subjects based on shared goals, a clear hierarchical coordination of the actors-participants, and objective criteria with which to measure the actions performancesFile in questo prodotto:
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