Nome |
# |
Le capacità dinamiche nelle strategie di marketing dei retailer: definizione di un modello di analisi, file de2a6153-6b24-86a2-e053-1705fe0a3017
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123
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Retail e consumatori nella discontinuità post-covid-19: orientamento alla responsabilità di filiera?, file de2a6154-3efc-86a2-e053-1705fe0a3017
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88
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The 'new normal' for the university: the 'onlife' approach, file de2a6154-421f-86a2-e053-1705fe0a3017
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86
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Co-creazione di valore nelle relazioni impresa-territorio:
determinanti innovative ed osservazione di casi, file de2a6153-0b0f-86a2-e053-1705fe0a3017
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84
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Applying Augmented Reality in the Italian Food and Dining Industry: Cultural Heritage Perspectives, file de2a6154-3ef8-86a2-e053-1705fe0a3017
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47
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Place marketing e sostenibilità, file de2a6154-3ef7-86a2-e053-1705fe0a3017
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46
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Analisi della Corporate Brand Identity nel settore retail: applicazione di un modello, file de2a6153-d3b6-86a2-e053-1705fe0a3017
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45
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Three drivers for cities development: a focus on start-up contribution, file b3dab178-b6bc-49f9-921e-c1fd26498786
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36
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How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities, file a2b7404e-24ee-4a88-b463-b2ba630356b2
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35
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Competencies change within the project managers profession in the context of sustainable development, file 2d54d6bd-334b-49a4-a68e-1c43496d839a
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30
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Using service for defining place value propositions, file de2a6153-a75b-86a2-e053-1705fe0a3017
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21
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Traiettorie evolutive nel marketing e nel management
dei “luoghi”, file de2a6153-6883-86a2-e053-1705fe0a3017
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20
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Value Dominant Logic: Organizational Principles, file 14611be3-4c05-43c0-925e-05568abdb48d
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18
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Strategie responsabili emergenti post Covid- 19: Insights dai consumatori, file ba70b63a-899a-40ec-9b1e-06362dcc4b6f
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16
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L’utilizzo dell’e-WOM come strumento di management del comparto alberghiero: indagine nel mercato italiano, file de2a6153-79e3-86a2-e053-1705fe0a3017
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15
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Value perception in service: the trap of misunderstandings, file de2a6154-40b9-86a2-e053-1705fe0a3017
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15
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PLACE BRAND POSITIONING: PERSPECTIVES FROM VALUE CO-CREATION AND STRATEGIC NARRATIVE (Siberia case study), file de2a6154-0762-86a2-e053-1705fe0a3017
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14
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Governing Territories in Turbulence with Advanced Marketing Frameworks, file de2a6154-3654-86a2-e053-1705fe0a3017
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13
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Service System Platforms to improve value co-creation: insights for Translational Medicine, file de2a6153-3d20-86a2-e053-1705fe0a3017
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9
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Risultati e prospettive future, file de2a6153-9e90-86a2-e053-1705fe0a3017
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9
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How do Companies Achieve Their Marketing Goals With Social Networks?, file de2a6153-0e34-86a2-e053-1705fe0a3017
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8
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The Vitality of Neighborhood Retailers: A New Definition of the “Proximity” Concept, file de2a6153-3d1c-86a2-e053-1705fe0a3017
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7
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The effect of the country of origin of european companies in the context of young argentinians, file de2a6153-7b44-86a2-e053-1705fe0a3017
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7
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International Networks as Complex Adaptive Systems, file de2a6153-a4a2-86a2-e053-1705fe0a3017
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7
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The power of knowledge of the citizens, file de2a6153-c70b-86a2-e053-1705fe0a3017
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7
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Enterprise—Place Relationship and Value Co-Creation: Advance in
Research, file de2a6153-6af0-86a2-e053-1705fe0a3017
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6
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Il “luogo” come proposta di valore del territorio, file de2a6153-9e8c-86a2-e053-1705fe0a3017
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6
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Indagine sul territorio e analisi descrittiva dei dati, file de2a6153-9e8e-86a2-e053-1705fe0a3017
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6
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Dynamic capabilities in retailers’ marketing strategies: Defining an analysis model., file de2a6153-a4cd-86a2-e053-1705fe0a3017
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6
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Marketing and Management in Places: Trends., file de2a6153-a8ef-86a2-e053-1705fe0a3017
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5
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City Logistics nella città di Nola: ricerca, dati, informazioni, file de2a6153-bcd0-86a2-e053-1705fe0a3017
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5
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Exploring Augmented Reality Applications for Sustainable Retailing, file d475a0ad-dbd3-467f-a78a-3398b24c1806
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4
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International networks and internationalization processes of the SMEs: a CAS approach, file de2a6153-3d1e-86a2-e053-1705fe0a3017
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4
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Determinanti dell’innovazione nel retailing indipendente e nuove interpretazioni della “prossimità”: un’analisi empirica, file de2a6153-a0cd-86a2-e053-1705fe0a3017
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4
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Industry 4.0 enablers in retailing: a literature review, file de2a6154-52b4-86a2-e053-1705fe0a3017
|
4
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Guest Editorial, file 48aa3c78-d1d0-4cd5-93c4-97357c7ff49c
|
3
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Measuring place branding strategy implementation, file 6c044117-64dc-4a3c-ac49-ab9c35bb54ed
|
3
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The Relevance of Place-Brand Management in Place-Marketing Strategy, file de2a6153-0991-86a2-e053-1705fe0a3017
|
3
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Selecting Factors Affecting the Purchase of Private Label Products. In Advances in National Brand and Private Label Marketing, file de2a6153-9d26-86a2-e053-1705fe0a3017
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3
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The environmental impact on forecasting plans in retailing: theoretical research trends, file de2a6153-c053-86a2-e053-1705fe0a3017
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3
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The role of ITIL in applying project management for smart cities service management, file 07d5ae59-9a3b-4aee-8578-829fe1c34eef
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2
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Gli attivatori della sostenibilità nel private label retail ecosystem e le loro relazioni, file 0a9400e6-db3e-41e2-b781-9366fda3c308
|
2
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How the environmental complexity affects forecasting in retail? Actual research trends, file bfcfca5b-d4bc-4dba-813f-0b39943e5bb3
|
2
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Exploring the retail industry environment using nonlinear analysis, file c825e77e-de86-4d54-92dd-509231a92d9c
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2
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Marchio collettivo d’area come sintesi della strategia di marketing territoriale: un’indagine empirica, file de2a6152-f5fb-86a2-e053-1705fe0a3017
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2
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Dinamiche impresa–contesto–cliente e retail di prossimità, file de2a6153-3cf4-86a2-e053-1705fe0a3017
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2
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“Emerging retail as ecosystem”, in Value co-creation: management challenges for business and society”, file de2a6153-a1b7-86a2-e053-1705fe0a3017
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2
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Defining the "figure of merit" for places in the age of digital nomadism, file de2a6153-a5f7-86a2-e053-1705fe0a3017
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2
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Relational proximity with customer in the retail industry, file de2a6154-051b-86a2-e053-1705fe0a3017
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2
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Defining the Metaverse with challenges and opportunities in the business environment, file 7d1f4812-88a7-45d4-a128-d3dcf007215e
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1
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Misurazione della user experience in contesti culturali caratterizzati da tecnologie immersive, file c673a489-4ada-4b2a-8275-b79472d9a9f2
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1
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Complessità delle condizioni di contesto e opportunità di co-creazione di valore tra impresa e territorio in Italia, file cde21e5e-e621-42ef-8fcf-9e0e83caa3f9
|
1
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STUDIO DI UN'AREA URBANA COMMERCIALE DEL CENTRO CITTA'DEL COMUNE DI CASSINO: COMMENTO AL MERCHANDISING PLAN RILEVATO E IPOTESI DI COSTITUZIONE DEL CENTRO COMMERCIALE NATURALE, file de2a6152-f158-86a2-e053-1705fe0a3017
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1
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Nuclei concettuali di marketing territoriale: una proposta di sistematizzazione della letteratura ed implicazioni manageriali, file de2a6153-006a-86a2-e053-1705fe0a3017
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1
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Analyzing Place Boundaries Using the Service Science Paradigm, file de2a6153-3d65-86a2-e053-1705fe0a3017
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1
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Vincoli ed opportunità nell’utilizzo dei portali di Social Networking come strumenti di marketing e di comunicazione: focus sulle PMI, file de2a6153-6b5e-86a2-e053-1705fe0a3017
|
1
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null, file de2a6153-79e4-86a2-e053-1705fe0a3017
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1
|
A4A relationships, file de2a6153-a5fa-86a2-e053-1705fe0a3017
|
1
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Dal territorio campano alla città di Nola: asset e driver di un potenziale sviluppo economico, file de2a6153-bdf8-86a2-e053-1705fe0a3017
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1
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Enabling actors' viable behaviour: reflections upon the link between viability and complexity within smart service system, file de2a6153-d395-86a2-e053-1705fe0a3017
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1
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Social and Demographic Predictors of Consumers’ Word of Mouth Engagement in Czechia, file de2a6154-0213-86a2-e053-1705fe0a3017
|
1
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Place brand positioning: perspectives from value co-creation and strategic narrative, file de2a6154-0518-86a2-e053-1705fe0a3017
|
1
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The role of digital technology in food retailing ecosystem, file de2a6154-0ab7-86a2-e053-1705fe0a3017
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1
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Development of Mechanical Engineering in Knowledge Economy: Search for New Business Model, file de2a6154-0ab9-86a2-e053-1705fe0a3017
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1
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Interazione e aggregazione degli stakeholder nello sviluppo delle città: focus sulle città medie, file de2a6154-3d86-86a2-e053-1705fe0a3017
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1
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Dynamic capabilities and private label performance: some correlations? Focus on three Italian food retailers, file de2a6154-3d89-86a2-e053-1705fe0a3017
|
1
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Totale |
906 |