Accordingly, stakeholder engagement can be considered an opportunity for companies to share their values and to generate and circulate trust and knowledge in order to build a stronger collaboration with their stakeholders (Healey, 1997; Caputo et al., 2016a, Caputo, 2017). In such a vein, the chapter aims to investigate if information sharing and communication strategies can be considered useful pathways to build the preconditions required for the stakeholder engagement. It then proposes to investigate companies’ approach to communication as the key pathway through which to act to improve the alignment between companies and stakeholders in order to build possible preconditions for stakeholder engagement. The contribution of companies’ attention to information sharing and communication strategies to development of stronger relationships with stakeholders is verified via an empirical research oriented to investigate if there is a positive relationship among variables such as use of informal instruments of communication, publishing of social reports, number of years in which social reports are published, and availability of information on companies and companies’ market value, measured by their market capitalization.
The role of information sharing and communication strategies for improving stakeholder engagement
Russo, Giuseppe
2018-01-01
Abstract
Accordingly, stakeholder engagement can be considered an opportunity for companies to share their values and to generate and circulate trust and knowledge in order to build a stronger collaboration with their stakeholders (Healey, 1997; Caputo et al., 2016a, Caputo, 2017). In such a vein, the chapter aims to investigate if information sharing and communication strategies can be considered useful pathways to build the preconditions required for the stakeholder engagement. It then proposes to investigate companies’ approach to communication as the key pathway through which to act to improve the alignment between companies and stakeholders in order to build possible preconditions for stakeholder engagement. The contribution of companies’ attention to information sharing and communication strategies to development of stronger relationships with stakeholders is verified via an empirical research oriented to investigate if there is a positive relationship among variables such as use of informal instruments of communication, publishing of social reports, number of years in which social reports are published, and availability of information on companies and companies’ market value, measured by their market capitalization.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
