Research Perspectives on Corporate Reputation and Company’s Performance Measurement

This paper aims to analyze the corporate reputation as a significant intangible asset of a contemporary company to define its evaluation by completing a company performance measurement. This paper uses an updated conceptualization of corporate reputation literature with the objective of finding evaluation models and different types of measurement, which focus on the need to integrate and complete the value of company performance. By performing a literature review on corporate reputation allows us to build a simplified framework for a new, integrated and innovative way to evaluate corporate reputation. This is done by completing company performance and enhancing the decision-making process and stakeholders’ disclosure