According to the trade Italian liberalization law and to the relevant importance “intangibles” grow in goods offer, this work approaches/deals with the theme of innovation in retail with a specific focus on no-grocery sector. The research methodology is based on case studies and on deductive and inductive methods. In particular, the main issues of the work are expressed through four levels: • Systematic analysis of the most significant theoric input extrapolated from the specialistic literature; • Focus on the concept of retail innovation and on the governance of retail firms • Focus on retail trends and studies on “format” and “concept” of retail as new ways to know new retail genesis; • Case studies and innovative experiences - Factory Outlet Village, Shopping Center, Urban Center, Retail park, Theme Centre, Festival Market, integration between Big retailers and Oil Companies - The author analyzes the themes of work: • Studying the point of sales as “complex product of retailer” where the goods that the customer finds are only the hardware component in a service mix of experience, customer care and competences. • Identifying the components of innovation in trade: evolution of demand, capacity and competences of entrepreneurs to interpret market mutations.

LE DETERMINANTI DELL'INNOVAZIONE NEI MODERNI CONTESTI DISTRIBUTIVI.

SANSONE, Marcello
2004

Abstract

According to the trade Italian liberalization law and to the relevant importance “intangibles” grow in goods offer, this work approaches/deals with the theme of innovation in retail with a specific focus on no-grocery sector. The research methodology is based on case studies and on deductive and inductive methods. In particular, the main issues of the work are expressed through four levels: • Systematic analysis of the most significant theoric input extrapolated from the specialistic literature; • Focus on the concept of retail innovation and on the governance of retail firms • Focus on retail trends and studies on “format” and “concept” of retail as new ways to know new retail genesis; • Case studies and innovative experiences - Factory Outlet Village, Shopping Center, Urban Center, Retail park, Theme Centre, Festival Market, integration between Big retailers and Oil Companies - The author analyzes the themes of work: • Studying the point of sales as “complex product of retailer” where the goods that the customer finds are only the hardware component in a service mix of experience, customer care and competences. • Identifying the components of innovation in trade: evolution of demand, capacity and competences of entrepreneurs to interpret market mutations.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11580/3241
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