According to the trade Italian liberalization law and to the relevant importance “intangibles” grow in goods offer, this work approaches/deals with the theme of innovation in retail with a specific focus on no-grocery sector. The research methodology is based on case studies and on deductive and inductive methods. In particular, the main issues of the work are expressed through four levels: • Systematic analysis of the most significant theoric input extrapolated from the specialistic literature; • Focus on the concept of retail innovation and on the governance of retail firms • Focus on retail trends and studies on “format” and “concept” of retail as new ways to know new retail genesis; • Case studies and innovative experiences - Factory Outlet Village, Shopping Center, Urban Center, Retail park, Theme Centre, Festival Market, integration between Big retailers and Oil Companies - The author analyzes the themes of work: • Studying the point of sales as “complex product of retailer” where the goods that the customer finds are only the hardware component in a service mix of experience, customer care and competences. • Identifying the components of innovation in trade: evolution of demand, capacity and competences of entrepreneurs to interpret market mutations.
LE DETERMINANTI DELL'INNOVAZIONE NEI MODERNI CONTESTI DISTRIBUTIVI.
SANSONE, Marcello
2004-01-01
Abstract
According to the trade Italian liberalization law and to the relevant importance “intangibles” grow in goods offer, this work approaches/deals with the theme of innovation in retail with a specific focus on no-grocery sector. The research methodology is based on case studies and on deductive and inductive methods. In particular, the main issues of the work are expressed through four levels: • Systematic analysis of the most significant theoric input extrapolated from the specialistic literature; • Focus on the concept of retail innovation and on the governance of retail firms • Focus on retail trends and studies on “format” and “concept” of retail as new ways to know new retail genesis; • Case studies and innovative experiences - Factory Outlet Village, Shopping Center, Urban Center, Retail park, Theme Centre, Festival Market, integration between Big retailers and Oil Companies - The author analyzes the themes of work: • Studying the point of sales as “complex product of retailer” where the goods that the customer finds are only the hardware component in a service mix of experience, customer care and competences. • Identifying the components of innovation in trade: evolution of demand, capacity and competences of entrepreneurs to interpret market mutations.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
