The growth of services in every socio-economic context and on the global scene has led to increased interaction at all levels since services are based upon networks and systems that involve all interested actors; this indeed is applicable in business and social life, affecting every sector such as trade, finance, health, education, entertainment, transport, goods production and so on. Such scenario has challenged traditional production and managerial theories and models and consequently has stimulated service research to redesign the scientific approach to service management, and, to some extent, to business management and marketing. From the fordist approach to production design and management characterizing industrial and management research of the past, new theories are characterizing global research trying to address complexity, networks and service; these emerging theories, indeed, seem to be coherent with nowadays social and business interactions. These new scientific proposals have originated a new research movement, firstly stimulated by industry, then followed by academia, characterized by the study of service: this was the born and rise of Service Science, with the emergence of service systems (economic, managerial, organizational, technological) and the logic related to Service strongly linked to the concepts of co-creation, value networks, innovation and ICT applications. In this contribution there is an attempt to introduce recent trends in service research, with particular focus to Service Science, in order to promote and diffuse worldwide its basilar scientific pillars and its scientific goals. With this aim the article starts with an introduction presenting the growing relevance of Service, continues on a deepening of the origins of Service Science in particular highlighting its numerous scientific domains and multidisciplinary perspective, suggesting its inferences upon theory and models of management and marketing disciplines.

The emerging perspective of Service Science for management and marketing studies

MORETTA TARTAGLIONE, Andrea;
2010

Abstract

The growth of services in every socio-economic context and on the global scene has led to increased interaction at all levels since services are based upon networks and systems that involve all interested actors; this indeed is applicable in business and social life, affecting every sector such as trade, finance, health, education, entertainment, transport, goods production and so on. Such scenario has challenged traditional production and managerial theories and models and consequently has stimulated service research to redesign the scientific approach to service management, and, to some extent, to business management and marketing. From the fordist approach to production design and management characterizing industrial and management research of the past, new theories are characterizing global research trying to address complexity, networks and service; these emerging theories, indeed, seem to be coherent with nowadays social and business interactions. These new scientific proposals have originated a new research movement, firstly stimulated by industry, then followed by academia, characterized by the study of service: this was the born and rise of Service Science, with the emergence of service systems (economic, managerial, organizational, technological) and the logic related to Service strongly linked to the concepts of co-creation, value networks, innovation and ICT applications. In this contribution there is an attempt to introduce recent trends in service research, with particular focus to Service Science, in order to promote and diffuse worldwide its basilar scientific pillars and its scientific goals. With this aim the article starts with an introduction presenting the growing relevance of Service, continues on a deepening of the origins of Service Science in particular highlighting its numerous scientific domains and multidisciplinary perspective, suggesting its inferences upon theory and models of management and marketing disciplines.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11580/19643
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