Collective rural entrepreneurship to valorise origin-linked produtcs: a study in Ghana

This chapter deals with the potential of origin-linked agrifood products, by connecting them to entrepreneurial orientation. More precisely, by adopting a condition-strategy-performance approach and by considering the initiative of valorization of an origin-linked product (the Sugarloaf Pineapple) through a geographical indication in Ghana, the chapter explores the applicability of a collective entrepreneurial strategy. The results confirm the importance of a valorization strategy grounded on origin-linked agrifood products in developing countries. The analysis also indicates that the entrepreneurial identity of the farmers involved in the initiative is key to the success of this strategy.