Intention to use metaverse in the future: integrating self determination theory and theory of planned behavior

The Metaverse is projected to reach a market value of $800 billion by 2025. Big Tech companies like Google, Meta, Microsoft, and Apple are heavily investing in its potential. Despite the surge of interest, the widespread adoption of the Metaverse has not been fully realized, and users often report dissatisfaction with the currently available experiences on the platforms. Analyzing and studying Metaverse user motivations is a recognized research gap and the aim of this article. While past research has primarily studied initial adoption intentions, this study focuses on actual Metaverse users and their engagement in enjoying Metaverse platforms using immersive VR headsets.