The moderating effect of corporate environmental responsibility on relational capital and green innovation: evidence from a knowledge-driven context

Purpose – Given that environmental issues have become increasingly critical in business operations, from the lens of guanxi, this study explores the impact of relational capital on green innovation in a knowledge-driven context of new energy enterprises. Additionally, the moderating effect of corporate environmental responsibility (CER) on the above relationship is analyzed. Design/methodology/approach – This study takes 162 Chinese new energy enterprises from 2010 to 2020 as the research sample. For empirical analysis, factor analysis is adopted to comprehensively measure relational capital, while green innovation is embodied in two dimensions, namely radical green innovation (RGI) and incremental green innovation (IGI). Findings – Relational capital significantly promotes RGI and IGI. Moreover, it is found that implementing CER strengthens the positive relationship between relational capital and RGI but weakens the positive relationship between relational capital and IGI. Originality/value – It is evident that existing literature on green innovation mainly focused on a single perspective rather than from different dimensions. In addition, few scholars have drawn from stakeholder theory to elucidate the interaction of relational capital with corporate responsibility practices. In this regard, this study examines the link between relational capital and green innovation while examining the moderating effect of CER, which provides valuable insights for future research on relational governance and innovation management. Furthermore, this study innovatively centers on new energy enterprises in China, which are pioneers and facilitators of green development, as the research subject. Considering relevant studies are still nascent in this domain, our empirical results are of extensive practical guidance for managers and practitioners to promote environmental sustainability.