Boosting sustainable innovation in densely populated areas: A milieux innovateurs approach

This paper deals with innovation adoption, with the purpose of analyzing the uptake of sustainable innovations among young farms working in urban and periurban contexts. Our hypothesis is that innovative milieus (IM) play a fundamental role in boosting sustainable innovation. In order to analyze the uptake of sustainable innovation, we will make reference to the two logics of the IM approach: the logics of interactions and the logics of learning. The former is focused on the socio-institutional domain, more precisely on relational assets and coordination mechanisms activated by the farms. The latter makes reference to the profile of innovation adopted and on various impacts innovation have under economic, social and environmental points of view. A questionnaire has been submitted to young farms participating to the Oscar Green Coldiretti Awards. In total, three dimensions of innovation are taken into account: economic, social and environmental. Data are processed through statistical tools aiming at describing the diversified set of interaction-learning mechanisms. Results evidence different innovative milieus which pave the way to diversified paths of innovation with different degree of sustainability and impacts.