The purpose of the paper is in investigating the rule of coopetition in the wine business through the validation of its principles with a case study analysis. The research approach is based on a qualitative method with the objective of proposing the main studies on companies coopetition and to verify the existence of their principles in the case study by defining the related model. By using a single-method approach, the paper is developed according to the study of national and international literature.
COOPETITION IN THE WINE BUSINESS: A CASE STUDY
MANFREDI, SIMONE;NAPPO, Fabio;RUSSO, Giuseppe
2015-01-01
Abstract
The purpose of the paper is in investigating the rule of coopetition in the wine business through the validation of its principles with a case study analysis. The research approach is based on a qualitative method with the objective of proposing the main studies on companies coopetition and to verify the existence of their principles in the case study by defining the related model. By using a single-method approach, the paper is developed according to the study of national and international literature.File in questo prodotto:
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