How Managers Conceive the Idea of Creativity: An Empirical Research

The research aims to explore the concepts related to creativity and managerial practices connected with it in a sample of managers. The survey also aims to a deepening of the concept of creativity in human resources management. The qualitative study was conducted by laying out a sample of a direct interview with open questions, addressed to managers of companies, organizations and associations. The results confirm the important role of the Manager, of the Human Resources and of their "creative management" in the evolutionary process toward the new and useful, that daily involved the business organization.