The Strategic Management of Intellectual Capital Assets: an Application within Terradue Srl

This article describes a framework for the strategic management of intellectual capital assets (ICAs). The framework allows synthesizing the opinions of a firm’s human resources on which ICAs are comparatively more likely to have a positive effect on value creation for customers, employees and shareholders. The framework assesses the managers’ opinion about the amount of investments that each ICA would require, with respect to the others, to have a positive effect on value creation. By means of a benefit/cost analysis the researchers recommend ICAs eligible for investments, validate such recommendations and encourages the implementation of practical actions. The article shows how the implementation of the framework within an Italian firm allows identifying several critical ICAs. Furthermore, it shows how the validation phase of the framework encourages the implementation of actions that aim to create value for the firm.