Scitovsky is known as a forerunner of behavioural economics simply because he drew heavily on psychology and claimed that people’s choices may be ‘joyless’ (Scitovsky 1976). However, a careful reformulation of his analysis shows that he anticipated a number of insights (also with respect to Kahneman’s ‘two-systems of thought’) which suggest new lines of inquiry from an original and different perspective. These insights of Scitovsky regard the following aspects: uncertainty as a condition where the outcomes of choosing a particular option (novelty) is partially unknown; the case of individual ‘consumption skill’ (inclusive of emotions) that finds this uncertainty desirable when it is challenging; the case of increasing such skill so as to change preferences and make choices more efficient; the case of failing to increase such skill so as to make addictive harmful products an alternative and more tempting option.

Scitovsky, behavioural economics, and beyond

PUGNO, Maurizio
2014-01-01

Abstract

Scitovsky is known as a forerunner of behavioural economics simply because he drew heavily on psychology and claimed that people’s choices may be ‘joyless’ (Scitovsky 1976). However, a careful reformulation of his analysis shows that he anticipated a number of insights (also with respect to Kahneman’s ‘two-systems of thought’) which suggest new lines of inquiry from an original and different perspective. These insights of Scitovsky regard the following aspects: uncertainty as a condition where the outcomes of choosing a particular option (novelty) is partially unknown; the case of individual ‘consumption skill’ (inclusive of emotions) that finds this uncertainty desirable when it is challenging; the case of increasing such skill so as to change preferences and make choices more efficient; the case of failing to increase such skill so as to make addictive harmful products an alternative and more tempting option.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11580/32230
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