The Implementation of Intellectual Property Strategies inside the organization: patent and brand’s assessment, management and protection

The economic value of intellectual property assets is linked to the possibility that a company exploits ideas and knowledge in order to obtain future economic benefits. Businesses, in fact, invest in research and development, innovate, create intellectual property assets and use them to achieve competitive advantage over their competitors, make extra profits and to be better positioned in the market . In this sense, intellectual property evaluation provides the manager information of vital importance in enabling him to maintain or improve his competitive position as well as allowing him to continue to have access to the best creative content, technology and scientific materials. The intellectual property evaluation process should take place continuously but in reality there are sporadic evaluations. In fact, an organization that does not value its own resources before implementing a plan is a not well-coordinated organization.