The consumption of bottled water has increased remarkably in the last years and a further considerable increase is foreseen. Through surveys carried out on consumers belonging to specific market segments, it was possible to analyze the consumption trend and the motivations that induce consumers to prefer this product instead of tap water. The analysis was carried out on a population of 100 consumers divided by age and gender.
Analisi motivazionale nella scelta del consumo delle acque minerali
LENA, Claudio;
2010-01-01
Abstract
The consumption of bottled water has increased remarkably in the last years and a further considerable increase is foreseen. Through surveys carried out on consumers belonging to specific market segments, it was possible to analyze the consumption trend and the motivations that induce consumers to prefer this product instead of tap water. The analysis was carried out on a population of 100 consumers divided by age and gender.File in questo prodotto:
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