Within a competing food local market marketing strategies become ever more important; in Italy an important marketing strategy in the wine sector focuses on the so-called designations of origin (Appellations). This paper aims to analyse the public perception of regional wines with designation of origin.

Dedicated and generic marketing strategies: The disconnection between geographical indications and consumer behavior in Italy

DE ROSA, Marcello
;
2011

Abstract

Within a competing food local market marketing strategies become ever more important; in Italy an important marketing strategy in the wine sector focuses on the so-called designations of origin (Appellations). This paper aims to analyse the public perception of regional wines with designation of origin.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11580/16645
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