Within a competing food local market marketing strategies become ever more important; in Italy an important marketing strategy in the wine sector focuses on the so-called designations of origin (Appellations). This paper aims to analyse the public perception of regional wines with designation of origin.
Dedicated and generic marketing strategies: The disconnection between geographical indications and consumer behavior in Italy
DE ROSA, Marcello
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2011-01-01
Abstract
Within a competing food local market marketing strategies become ever more important; in Italy an important marketing strategy in the wine sector focuses on the so-called designations of origin (Appellations). This paper aims to analyse the public perception of regional wines with designation of origin.File in questo prodotto:
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