Ecology of Embodied Narratives in the Age of Locative Media and Social Networks: a Design Experiment

A Design-based research tested a Hybrid Ecosystem emerging from collaborative storytelling supported by geo-locative technologies and Social Networking Services. We assumed that such Hybrid Ecosystem emerges when people experience a given environment through their own sensory-motor system while processing related locative media. We found that individual and collaborative activity in a hybrid ecosystem could be described on the basis of the swarming concept from biology. Indeed, topics and themes seem to emerge, to be narrated and spread on the basis of unplanned, not concerted, polygenetic activity. Interaction basically leads to the emergence of behavioral patterns which immediately develop into mutated forms. As soon as a topic or a theme spread among the community, individual participants start differentiating their unique point of view on it, eventually comparing it with the one of some peers, so as to team up on the basis of affinity. Literal references emerging from storytelling in hybrid ecosystems outscore metaphorical by far. Rather, comparison is definitely very active as a processing strategy whereas proper metaphors and generalizations emerge on a very limited basis. It looks like individual participants evaluate the collaborative streaming of narrative references as a series of individual, standalone events which are meaningful in themselves, not because the combination of them make it possible to grasp a general meaning. A more careful assessment of data is very likely needed, but we can already conclude that narratives which emerge in hybrid ecosystems supported by locative technologies and Social Networking Services define the borders of participatory and collaborative story formats which reshape human presence in the environment while redefining the very concept of storytelling.