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EnglishInterpreting the outcome of a survey on Internet banking in Europe, we point the attention to the adoption of Web technologies in Italian retail banks. Four patterns are emerging: minimal (just a presence on the WWW); tactical (Web as a distribution channel); functional (adoption of Web-based information systems); strategic (a definite strategy centered on Web technologies). While minimal and tactical adoptions are widely diffused, functional and strategic approaches are still very rare
| Titolo: | Web Technologies and Value Innovation in The Italian Retail Banking Industry |
| Autori: | |
| Data di pubblicazione: | 2007 |
| Rivista: | |
| Abstract: | Interpreting the outcome of a survey on Internet banking in Europe, we point the attention to the adoption of Web technologies in Italian retail banks. Four patterns are emerging: minimal (just a presence on the WWW); tactical (Web as a distribution channel); functional (adoption of Web-based information systems); strategic (a definite strategy centered on Web technologies). While minimal and tactical adoptions are widely diffused, functional and strategic approaches are still very rare |
| Handle: | http://hdl.handle.net/11580/10338 |
| Appare nelle tipologie: | 1.1 Articolo in rivista |
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