Interpreting the outcome of a survey on Internet banking in Europe, we point the attention to the adoption of Web technologies in Italian retail banks. Four patterns are emerging: minimal (just a presence on the WWW); tactical (Web as a distribution channel); functional (adoption of Web-based information systems); strategic (a definite strategy centered on Web technologies). While minimal and tactical adoptions are widely diffused, functional and strategic approaches are still very rare

Web Technologies and Value Innovation in The Italian Retail Banking Industry

VIRILI, Francesco;
2007

Abstract

Interpreting the outcome of a survey on Internet banking in Europe, we point the attention to the adoption of Web technologies in Italian retail banks. Four patterns are emerging: minimal (just a presence on the WWW); tactical (Web as a distribution channel); functional (adoption of Web-based information systems); strategic (a definite strategy centered on Web technologies). While minimal and tactical adoptions are widely diffused, functional and strategic approaches are still very rare
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11580/10338
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