Service Economy markets come out globally increasingly themselves interconnected (Levitt, 1981), dynamic and in continuous development. A growing presence of services in all production sectors can be detected, and the classical dichotomy between goods and services is shading and loosing significance (Kotler, 1977; Rispoli, Normann, 1991; Tamma, 1992; Cercola, 1996); then a new logic, the Service Dominant logic – S-D logic (Vargo, Lusch, 2004; 2006), is going for the fore within international debate. Consequentially all businesses enrich their offers through services to gain competitiveness, and same time they attempt to strengthen the possessed capacities and competences through interactions and relationships, in order to improve value creation processes. This concretizes new approaches to service design and management, to service engineering and service experiences, to service operations and service marketing. Present paper supports recent theories on service with practical implication and considerations, in order to discuss about service theories new relevance, along with co-creation proposals and network theories, which indeed seem to be important dimensions in business competitiveness and inter-organizational relationships valorization. Thus, within the boating industry the paper approaches a field study, investigating the relative supply chain traits and characteristics, in order to verify if and to which extent the above mentioned theoretical proposals are valid and applicable .
Service Logic, Value Co-Creation And Networks: Three Dimensions Fostering Inter-Organisational Relationships: Competitiveness In The Boating Industry
RUSSO, Giuseppe;
2009-01-01
Abstract
Service Economy markets come out globally increasingly themselves interconnected (Levitt, 1981), dynamic and in continuous development. A growing presence of services in all production sectors can be detected, and the classical dichotomy between goods and services is shading and loosing significance (Kotler, 1977; Rispoli, Normann, 1991; Tamma, 1992; Cercola, 1996); then a new logic, the Service Dominant logic – S-D logic (Vargo, Lusch, 2004; 2006), is going for the fore within international debate. Consequentially all businesses enrich their offers through services to gain competitiveness, and same time they attempt to strengthen the possessed capacities and competences through interactions and relationships, in order to improve value creation processes. This concretizes new approaches to service design and management, to service engineering and service experiences, to service operations and service marketing. Present paper supports recent theories on service with practical implication and considerations, in order to discuss about service theories new relevance, along with co-creation proposals and network theories, which indeed seem to be important dimensions in business competitiveness and inter-organizational relationships valorization. Thus, within the boating industry the paper approaches a field study, investigating the relative supply chain traits and characteristics, in order to verify if and to which extent the above mentioned theoretical proposals are valid and applicable .I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
