The paper looks at the case of Richard Ginori, a porcelain maker and one of Italy's leading and longest-established companies, with a fine worldwide reputation. the Ginori company became Richard Ginory at the end of the 19th century. It boasts three centuries of history and has come unscathed through all of Italy's political and social changes from the 18th to the 21th century. Naturally these changes have had a bearing on choices made by the company and on the markets it has worked in. Bearing in mind the changes of company ownership and management as well as trade policies pursued by governments, the paper focuses on three critical moments for Ginori, and later for Richard Ginori, that helped to put the company on a more international footing.
The Richard Ginori company. How it conquered the international market while remaining a high level quality brand
TOSCANO, Pia;
2018-01-01
Abstract
The paper looks at the case of Richard Ginori, a porcelain maker and one of Italy's leading and longest-established companies, with a fine worldwide reputation. the Ginori company became Richard Ginory at the end of the 19th century. It boasts three centuries of history and has come unscathed through all of Italy's political and social changes from the 18th to the 21th century. Naturally these changes have had a bearing on choices made by the company and on the markets it has worked in. Bearing in mind the changes of company ownership and management as well as trade policies pursued by governments, the paper focuses on three critical moments for Ginori, and later for Richard Ginori, that helped to put the company on a more international footing.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.