The work talks about the role of events in the development of places starting from place management position in place marketing literature highlighting, in the aim of the chapter, the need to explore the connections among cities, goverment, services and events in the value creation of places with the analisys of the literature and some cases
Relations among place marketing, services, city government and events
SANSONE, Marcello;BRUNI, Roberto
2013-01-01
Abstract
The work talks about the role of events in the development of places starting from place management position in place marketing literature highlighting, in the aim of the chapter, the need to explore the connections among cities, goverment, services and events in the value creation of places with the analisys of the literature and some casesFile in questo prodotto:
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