This article is aimed at supporting the management in the strategic planning of investments on critical value drivers, taking into consideration their impact on competitive advantage and the cumulative investments made on them. We describe a framework through a step-by-step procedure. No previous strategic management framework has adopted a holistic approach to the strategic analysis of value drivers. In fact, unlike many other strategic management models, our framework adopts a competitive advantage perspective considering both the wholeness of organizational value drivers and the interdependencies among the value drivers. Managers are asked to make pairwise comparisons that are synthesized through the analytic network process. The outputs of the synthesis are analyzed both qualitatively (synoptic analysis) and quantitatively (Spearman's and Kendall's non-parametric rank correlation coefficients). The analysis of the resulting values turns in useful strategic suggestions for the top management in order to enhance the organizational strategic coherence.

A strategic management framework of tangible and intangible assets

GRECO, Marco;CRICELLI, Livio;GRIMALDI, Michele
2013-01-01

Abstract

This article is aimed at supporting the management in the strategic planning of investments on critical value drivers, taking into consideration their impact on competitive advantage and the cumulative investments made on them. We describe a framework through a step-by-step procedure. No previous strategic management framework has adopted a holistic approach to the strategic analysis of value drivers. In fact, unlike many other strategic management models, our framework adopts a competitive advantage perspective considering both the wholeness of organizational value drivers and the interdependencies among the value drivers. Managers are asked to make pairwise comparisons that are synthesized through the analytic network process. The outputs of the synthesis are analyzed both qualitatively (synoptic analysis) and quantitatively (Spearman's and Kendall's non-parametric rank correlation coefficients). The analysis of the resulting values turns in useful strategic suggestions for the top management in order to enhance the organizational strategic coherence.
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11580/25780
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 73
social impact