Clustering and dimensionality reduction to discover interesting patterns in binary data

The attention towards binary data coding increased consistently in the last decade due to several reasons. The analysis of binary data characterizes several fields of application, such as market basket analysis, DNA microarray data, image mining, text mining and web-clickstream mining. The paper illustrates two different approaches exploiting a profitable combination of clustering and dimensionality reduction for the identification of non-trivial association structures in binary data. An application in the Association Rules framework supports the theory with the empirical evidence.