Sfoglia per Autore
Relations among place marketing, services, city government and events
2013-01-01 Sansone, Marcello; Bruni, Roberto
Involving Cities Authorities in Event Planning
2013-01-01 Sansone, Marcello; Bruni, Roberto
Co-creazione di valore nelle relazioni impresa-territorio: determinanti innovative ed osservazione di casi
2014-01-01 Sansone, Marcello; MORETTA TARTAGLIONE, Andrea; Bruni, Roberto
Lo store brand come driver strategico del processo di differenziazione e posizionamento competitivo delle insegne: indirizzi evolutivi e competenze di marketing dei retailer.
2014-01-01 Sansone, Marcello
Evolving trends in store brand strategy: reflections on literature
2014-01-01 Sansone, Marcello
The role of Service Provider in place management
2014-01-01 Sansone, Marcello
Value creation in place management: The relevance of Service Providers
2014-01-01 Sansone, Marcello
Enterprise—Place Relationship and Value Co-Creation: Advance in Research
2015-01-01 Sansone, Marcello; MORETTA TARTAGLIONE, Andrea; Bruni, Roberto
Brand Building and Brand Extension in Service Sector: An Empirical Analysis
2015-01-01 Sansone, Marcello; Colamatteo, Annarita
The Relevance of Networking Strategy in Agribusiness: An Italian Empirical Case Study
2015-01-01 Sansone, Marcello
The evolution of private label strategy: The Italian case
2015-01-01 Sansone, Marcello
The marketing and management innovation as a driver of competitive advantage: the case of the banking sector.
2015-01-01 Formisano, Vincenzo; Sansone, Marcello
Network business and brand strategy in the food supply chain: the case of the Plain of Fucino
2015-01-01 Sansone, Marcello
THE ROLE OF CO-OPERATIVE BANK: Perspectives from Italian Model
2016-01-01 Sansone, Marcello; Formisano, Vincenzo
The strategic role of private label
2016-01-01 Sansone, Marcello
Le capacità dinamiche nelle strategie di marketing dei retailer: definizione di un modello di analisi
2016-01-01 Sansone, Marcello; Bruni, Roberto; Colamatteo, Annarita; Pagnanelli, Maria Anna
Marketing Innovation and Key Performance Indicator in Banking
2016-01-01 Sansone, Marcello; Formisano, Vincenzo
Selecting Factors Affecting the Purchase of Private Label Products. In Advances in National Brand and Private Label Marketing
2017-01-01 Sansone, M.; Bruni, R.; Colamatteo, &
“Emerging retail as ecosystem”, in Value co-creation: management challenges for business and society”
2017-01-01 Sansone, M.; Bruni, R.; Colamatteo, A.; Pagnanelli, Maria Anna
GOVERNANCE OF PRIVATE LABEL AS STRATEGIC ASSET: DEVELOPING A BRAND VALUATION MODEL
2017-01-01 Giovannini, Renato; Sansone, Marcello; Marsigalia, Bruno; Colamatteo, Annarita
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